SEO services have spread widely across the world wide web and if you are a small business you may have no idea which SEO company you would hire for your SEO services. At this point, it’s important to have a general idea of what type of SEO services might work best for your business. The truth is that SEO services are an essential part when it comes to getting your business website ranked on the first search results pages (SERPs). Because if a website does not appear in the first three pages of search engine results for a relevant keyword, that website is considered unprofitable.
Many choose to take the shortcut to get to the first page of search engines, which is via Pay Per Click (PPC). It’s true that pay-per-click or PPC campaigns can literally give you a traffic boost, but it’s very complicated. If not done properly, it could burn the company budget as PPC is more expensive than getting SEO services from the best SEO companies. Search engine optimization (SEO) is more of a longer-term campaign. This may seem slow at first, but in the long run it brings the company more profit. With PPC, on the other hand, your earnings will stop once you stop paying the search engines.
What SEO services consist of:
SEO services always start with keyword research. This is a process of identifying relevant and profitable keywords that people type into search engine search bars. They do this to find information, products, and services online with the intent to purchase or research. Searcher intent is very important in keyword research because even if a business website ranks number one, the keyword choice has no commercial intent. When used by the searcher, conversions and sales will not occur. So when doing keyword research, never forget to ask about the commercial intent of the keywords chosen by an SEO service provider. Another factor is knowing how many searches there have been for a given keyword in the last month and also knowing the search trend of the keyword as there are some types of keywords that are seasonal.
Strategic link building
Link building services are also part of the package that comes with SEO services. One cannot just start building masses of links as this could result in a company website being banned. There are certain strategies on how to build links properly to rank high in search engines and SEO service companies can research the business niche and develop a link building plan. Beware of companies that promise quick rankings because they usually use black hat methods or unethical link building, which can also lead to a company website being banned. SEO service providers are very interested in building quality backlinks to get a business website on the first page of Google, Yahoo and Bing.
Social Media Marketing
Social media marketing is one of the latest search engine optimization services offered by top SEO firms and it has quickly gained popularity because it effectively increases brand awareness and converts sales, apart from pulling massive traffic. Social Media Optimization or SMO is a type of online marketing that uses popular social media channels, social networking websites, social bookmarking, blogs and audio hosting websites to generate brand awareness, brand loyalty, viral buzz and to create publicity to promote one’s product or services. Social media optimization is the sister of search engine marketing (SEM), where an advertiser bids an amount on search engines to get a massive exposure on social media channels like Facebook ad banners and the like. These two SEO services can be combined and are very effective, especially in viral marketing. This method could create incredible online visibility and exposure overnight.
Website design and development
SEO services provide effective business websites. Website technology has evolved to a new level. Nowadays, static websites bore many visitors and companies with responsive websites tend to convert best. Nowadays it is easy to create a website as there are now sophisticated website building software available in the market, but a good business website has to be very well written, from the graphic designs to the programming context. A website must be easy for visitors to use and easy for search engines to crawl. SEO service providers offer both.