In order for you to be able to write a great email newsletter, it is important that you know what the characteristics of such a newsletter are. Therefore, note the following tips:
A great email newsletter is one that builds a relationship rather than aiming for an instant sale. The idea is to provide excellent, informative, and interesting content that will make a person genuinely want to buy your product or service. No need to shout out the latest deals and just make sure to sell and toss prices around all the time. A good newsletter is one that sells the idea of the product rather than making an effort to sell the product itself.
A good newsletter is also one that is well designed and easy to read. That means using subtitles, paragraphs, bullet points, and enough white space between content. There should be a navigation tool to help readers find their way to different sections and sections of the newsletter. Also, each section should contain a link that takes the reader back to the beginning.
The newsletter content should also be easily distinguishable from sponsored content or advertisements. This can be achieved by using lightly shaded backgrounds. An interesting fact to keep in mind here is that the email content looks a lot less long with a shaded background. This is a good idea as it makes readers feel that the content is short and easy to read. A good newsletter is also one that has its logo in the top left corner of the email. The reason for this is that the logo can be seen in the preview area. The logo is also small enough that it doesn’t interfere with the rest of the information at the top of the email.
Another feature is that it is addressed to the recipient to whom it is sent. If the recipient is interested in baking, for example, then the newsletter should have something to do with cakes, pastries, recipes or anything else to do with baking. In other words, it should cover what interests the reader. This is nothing more than simple segmentation and personalization.
It should also promote communication. That means your newsletter should really show a reader how much they want to hear from them. Provide readers with multiple ways to engage or contact you. Some suggestions place a link directing the reader to your feedback form and provide an email address that is transferred to your helpdesk.
So if you decide to start writing an email newsletter, keep these tips in mind to help you write a great one!