“Web conferencing” has taken the telecom world by storm and is available on a variety of platforms, from mobile devices and tablets to your desktop computer or laptop. The benefits of this are perhaps too numerous to list, the most important are:
- You are not tied to a geographic location. You can now join a video conference call anywhere with an internet connection, whether it’s audio or video
- You have more options to interact during the call. While you used to be pretty limited with a webcam or microphone plugged into your computer, at conferences you can walk and talk via a mobile device, or maybe show something important to someone on the other end of a video call without too much trouble.
- You can connect in no time. Most conferencing apps on mobile phones or software packages on desktops can easily connect to another call. Traditionally, you would have to coordinate call times and each dial a specific code to get on the call at the right time.
The most common type of web conferencing today is video conferencing. Today’s technology allows you to connect with up to sixteen other people on any given call, and through software you can share documents and other attachments. Video conferencing also helps you build a sense of trust between you and your interlocutor. You’ll be able to read facial expressions, see how they react to ideas, and generally get your point across more clearly and concisely. In this way, you may be able to accelerate deals, build relationships faster, improve connectivity within your organization and on the customer side.
Of course, web conferencing has not yet fully caught on. You would still have to find a desk without a landline to take calls, and most office conference rooms will still have traditional landline conferencing equipment. Landlines are also an extremely useful way for people who may live in rural areas to connect and attend business meetings. Perhaps an executive is on vacation in the country, or an employee decides to work from home but lives in an area without cell service or internet. This is perhaps the only downside to web conferencing and one of the main reasons why we can always fall back on the landline. Even if we stream calls in high definition on next-gen technology, the landline will have a place.