The 5 best apps for social media marketing

Every online marketer recognizes the power of social forums. It can make or break a deal. But with so many social media channels, how do you leverage these platforms?

Whether you’re an Apple, Android, or Windows fan, there are many apps with different features that can help you organize multiple accounts. Plus, these apps are smart enough to show you information about trends, the latest practices, and how people are reacting to your news.

To help you optimize your social media marketing strategies, we have listed 5 of the best social media aggregation apps.

1. HootSuite.

Hootsuite – a social forum management platform with over 15 million users worldwide. It is available in five versions: Free, Pro, Team, Business and Enterprise. HootSuite is fully integrated with most social networks, so you can manage your activity on Facebook, Twitter, Instagram, YouTube, or LinkedIn accounts in one simple dashboard. The app features a simple, intuitive dashboard with advanced workplace filters. Other Hootsuite features include:

1. A helpdesk for inquiries.

2. A wise leader. Shows you how to schedule a post, add a social network, check keywords/mentions, share content with Hootlet and a social network.

3. Social media courses where you can learn the basics of social media marketing.

4. Hootsuite forums allow you to connect your Facebook or Twitter page to this forum.

5. 30-day free trial for Hootsuite Pro plan

6. Provide support for the WordPress blog.

2. Sprout socially

Sprout Social is a SaaS service with three main functions: engagement, publishing, and analytics. As a social media aggregator tool, it aims to boost communication between people and a business. It monitors social conversation, lets you complete tasks, and manages a portfolio from a single platform. The app has features like:

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1. Smart Inbox

2. Cooperation

3. Release

4. Mobile

5. Analytics

6. Surveillance

7. Account Structure

8. Discovery

9. Reports

10. Social CRM

These features are available on the dashboard and are divided into six sections: Feeds Dashboard, Task, Messaging, Reports, Discovery, Publishing & Scheduling, and Integrations. This subject area shows you where you stand with your prospects and customers and also allows you to build your presence on social media platforms.

3. Buffer

Buffer is social media integration software used for scheduling posts, text, images and photos on your Facebook, Twitter accounts and other social networks.

The app is available under four different plans – a custom plan which is free, Awesome, Small, Medium and Large. The app is web-based and allows you to create, schedule and update all your accounts with a single click. The app has a browser extension and integrates seamlessly with Chrome, RSS, and WordPress.

Other additional features of Buffer are:

1. Support for RSS feeds

2. Connectivity Features

3. Teamwork

4. Analysis and Insights

5. Statistics Comparison

6. Social Profile Sharing

7. iOS and Android support

8. Multiple posts and tweets

9. Account registration in 2 steps

10. Sharing of multimedia formats

11. Custom Planning

12. Informative social analysis

13. Profile Management

14. Default Buffering

15. Agency/Business Planning

16. Statistics Comparison

17. 14-day trial for each plan

4. Brand watch

While other social engagement tools are for sharing and managing content, Brandwatch is more of an analytics tool. It listens, monitors and gathers data from the web, social media platforms, product reviews, blogs and news about what people are saying about your service or product, providing a massive amount of data for analytics and sentiment analysis.

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Brandwatch analyzes sentiment and discards spam and unnecessary messages. It also integrates with HootSuite and Spreadfast, allowing you to use data in those applications.

5. Social Momentum

As a social media aggregator, SocialOomph allows you to manage all your accounts on one platform. It has both a free and paid version. The free version lets you manage up to five Twitter profiles, while the paid version lets you unblock other platforms like FB, LinkedIn, Pinterest, and Tumblr. It’s easy to use, allows URL shortening, has a keyword search function, and tracks the clicks you get on each URL.

In addition, the paid version offers contact suggestions and allows you to link many Twitter accounts, manages blogs and RSS feeds, performs social updates via email and has filters to sort out unnecessary messages.