The real estate world has just recently seen a slump in commerce, be it in renting, buying or selling. In today’s difficult economic times, winning a new customer and keeping an existing customer is a challenge. Real estate agents need to be at their best at all times and be tech-friendly to do so.
You may be the best at what you do, but until you communicate it in the right way with the right tools, your efforts may go to waste. Technology and communication must go hand-in-hand, and failure in this area can leave you behind in comparison to your competitors. More importantly, there must be a balance between the two, and in order to bring that balance to your profession, you must work on both aspects at the same time. Everything from customer communication, connecting to the database of new customers, the sales pitch, customer service and other such interactions must be done effectively using technology.
If you are in the real estate industry, you may have noticed that a real estate agent’s presentation or offer that lacks the technological aspect impacts the entire business. Instead of avoiding technology, why not adapt it to drive better as it will assist you in ways you didn’t think possible. All you have to do is incorporate some of the technological tools into your daily dealings, making it faster for you and more effective for the customer.
Here are some tips to get you started.
- smart phone
If you’re still using your old phone, it’s time to upgrade to a smartphone with a data plan that allows for database tool integration. It will prove very helpful when you need to contact your prospects whether you are in the office or on the go. You can do everything from your smartphone, whether it’s sending or receiving emails, browsing real estate websites, downloading real estate news apps and communicating instantly, no matter where you are.
- SMS Marketing
SMS marketing is an extremely effective way to stay in touch with your regular customers and even meet new ones. Make it part of your customer communication strategy where you can send alerts, let them know about new properties on the market, send installment reminders, invite them to property related events, send them links, details and other market related information.
- email communication
Email has become an essential part of customer communication. It’s a quick and convenient way to reach real estate agents, builders and clients, especially when it comes to commercial real estate clients. Make sure you’re using the best data software for both your computer and smartphone so you can send and receive email on the go.
Many software packages are specifically designed for the real estate industry and are available at affordable prices to assist the real estate professionals. You can integrate it with your database entry system, facilitate the management of agents, employees, leads, offers, customer accounts, audits and other processes. Designed to meet the ever-evolving needs of the real estate industry, the software can be used by everyone from developers, builders, contractors and infrastructure developers.
Your personal website can strengthen your clientele and the reputation of your work as it makes it easy for clients to learn everything about your work, which increases the trust and reliability factor. They have a gateway through which they can access your property listings and inspection information related to any property you offer.
- presentation program
While presenting a property to many clients or a team, you can use presentation software that will help you add site photos, 3D images, manage content and basically create an impressive visual experience for the client that will give a boost to your real estate offering .
All of this and more can be part of your day-to-day operations when it comes to presenting, negotiating, selling or closing a deal. Real estate, like any field, embraces technology and it’s time you embraced it too.