Online event management – the magic word for successful events

There was a time when managing an event was a nightmare for any organizer. Event management used to be a multi-person, multi-tasking job and a cumbersome affair with many complicated elements that needed to be handled simultaneously. No matter how big the event was. Since the concept of online event management evolved, there has been a complete paradigm shift.

Today, any business entity, whether it’s a company specializing in event management, a global corporation with a packed events calendar, or a nonprofit organization planning regular fundraisers, thinks twice before embarking on an extensive manual process of event management. Online event management has introduced a whole range of easy-to-deploy features that allow them to streamline time-consuming tasks like registration, marketing and payment management, thereby maximizing event attendance and ROI.

Many free tools are available online that make planning an event an easy task provided it is a small event. There are online invitation-sending portals through which one can send invitations to potential guests, various GPS sites to inform delegates of the venue, event planning sites to reduce the actual organization time of the event, and Social networking sites to attract more participants of the participants. However, all these tools don’t seem to be enough when it comes to organizing a larger event with multiple sub-events and long lists of participants in each category. What is handy at this point is an integrated platform that serves as a one-stop shop for all aspects of event management. An online event management solution does just that. Below are some of the functions performed by this system:

  • Sending out invitations and RSVPs
  • Manage participants
  • Manage the digital waiting list to ensure maximum registration for a specific event
  • Ensuring world-class participant relationship management
  • Automatically sync leads, campaigns and contacts in the familiar CRM platform
  • Providing connectivity to standard third party tools and software
  • Creation of survey reports after the event
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Online event registration is an integral part of the online event management solution. Here, a comprehensive registration package is offered by the SaaS (Software as a Service) provider, allowing registrants to access the standalone website 24/7 from anywhere in the world and easily register for the event.

Advertising plays a very important role in the success of an event. With this solution, an organizer can harness the power of social media and spread the word like wildfire. This gives an event much-needed publicity and attraction to many registrations, who eventually become potential attendees.

Payment management, revenue generation, and ticket sales also become a breeze with the use of event management software. There are multiple online payment options and an integrated accounting modality, allowing customers to make self-service payments and transactions anytime of the day from anywhere in the world.

Leveraging online event registration and management solutions is fast becoming the order of the day. As events become a regular occurrence in today’s business world, they are sure to continue to grow in popularity for years to come.

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