Many local businesses fail to publicize their presence online. Why is that? It’s not because they don’t want to be at the top of the search engines. It’s because:
- They build their own websites and do their own online marketing and marketing
- They hire someone because they sound like they know what they’re doing.
There is absolutely nothing wrong with building your own website and doing all the SEO work unless you don’t know what you are doing. I don’t blame the small business owner who is resourceful and driven. I blame all the companies that offer FREE websites if you buy their other business software, and all the TV, radio, and print ads that offer cheap websites without properly educating their customers on what to do to get good rankings receive. If you’ve seen the TV ads, they make it seem like all you have to do is create your website and shazam to get your site found in the search engines. You automatically get customers who come to your store.
There are many business owners who create their own websites for other reasons. I’ve heard so many small business owners complain about their websites for not bringing them new customers. How could someone create a website and not get any results? The problem is that the vast majority of web designers have no idea about SEO, let alone how to write it. There are even many so-called SEO gurus and online marketing experts who are missing a birthday cake. The experience the business owner has with these companies makes them feel like they can do their job better if they do it themselves. This is true in many cases.
As a small business owner, I had the same problems myself. I’ve wasted thousands of dollars on websites and internet marketing companies that haven’t gotten any results. After I bought my first website, I asked the web designer about SEO. I was shocked when she told me that I was responsible for all my SEO. When I asked for a refund she laughed at me. Today I am glad that this happened because it forced me to learn what I know today.
In the last five years, the Internet landscape has changed dramatically. The things that worked when I started my SEO and internet marketing education no longer work or are less important today. I’ve tried almost everything to get top search engine rankings. I’ve had a lot of successes and also tried strategies that caused my rankings to crumble overnight. Importantly, I have learned from both my successes and failures and use my knowledge to dominate my local competition.
As a small business owner, I feel your pain and have created a website that will teach you step by step how I keep a top two spot on Google for nine of my top ten keywords. I will be constantly adding new content to help you get the results you need to dominate the internet in your local market. The tutorials include videos to guide you through the process. You can access these tutorials at Local Online Marketing HQ.com