A lead is someone who has expressed an interest in something you have for sale in some way. You will have far more leads than prospects and far more prospects than customers. You need to constantly generate more business leads in hopes of converting those customer leads into customers.
Here are 5 proven ways to generate more leads for your business.
1. Publish content regularly on your website
When you post information frequently and regularly on your blog or website, you increase your chances of your website being ranked by the search engines and connecting with your audience. Remember that any content for your leads needs to be checked for grammar, clarity, and format. They want the information you provide to represent the nature of the products and services you offer. If you make stupid mistakes, it will affect your business.
2. Host a webinar
Hosting a webinar is a great way to generate more business leads. A webinar is a web-based live video or audio conference that connects the webinar host with an audience. It’s an easy way to introduce yourself to your potential customers with your company and unique personality. And it doesn’t have to cost money. YouTube Live, Google Hangouts and other websites and software packages offer free webinar services.
3. Record helpful videos
Videos “connect” with your target market much better than text-based content. Videos are quick and easy to make, and you don’t even have to appear on camera if you don’t want to. There are many video sharing sites that attract millions of frequent users. YouTube and Vimeo are just two of the many places you can host videos where you solve real problems in the lives of your potential customers.
4. Answer questions on Q&A sites
People online go to sites like Quora, Yahoo Answers, and WikiAnswers to ask questions about almost any topic. This is a way to prove yourself as an informed leader in your field. The search engines on these sites allow you to focus on a specific question or topic, and when people see your answers, you can direct them back to your site.
5. Write an eBook
It’s not difficult to write an eBook, and you can offer it for free in exchange for a prospect’s email address. Deciding on an eBook topic is important. If you have existing customers, what questions do they keep asking? Check out the questions on industry forums and Facebook groups. What do people ask for help with? If you provide the answer in your eBook, your potential customers will want it.