On April 21, 2015, Google released a new algorithm update called Mobilegeddon. It penalizes the websites that are not mobile-friendly. Google developed and released this algorithm update to place more emphasis on mobile-friendly pages. As a result, many mobile-friendly websites received a better position/ranking on Google’s SERPs (Search Engine Result Pages). At the same time, the websites that lacked mobile-friendly webpages are losing their ranks in Google’s SERPs.
Immediately thereafter, the need and popularity of mobile-friendly websites noticeably increased. Today, almost all businesses are looking for a mobile-friendly or all-device responsive website designed by professional website developers.
A mobile-friendly website offers many advantages as stated below:
• More website visibility
• Better user experience
• More website traffic
• Improved performance in both the search market and the display market
• Faster download speed
• Portability and connectivity
• Significant brand identity
• New advertising opportunities
• Better engagement with mobile-specific features like click-to-call, mapping features, and many more
To create a mobile-friendly website:
Use responsive design
The responsive web design ensures an optimal viewing experience and an improved interaction experience. A responsive website fits easily into different media environments and adapts to the screen sizes (resolutions) of different internet access devices. It is easily viewable with a minimal amount of resizing, panning and scrolling across a variety of devices like desktop, laptop, smartphone, tablet, iPod etc.
To do this, professional web designers and website developers use flexible layouts, flexible images, CSS3, bootstrap, media queries, fluid and proportional grids. Responsive websites are intelligent enough to recognize the visitor’s screen size and orientation. It can adopt the changed layout accordingly.
Add a viewport meta tag
The viewport is a virtual area followed by the browsers. It helps search engines determine how each piece of content is scaled and scaled on a webpage. It tells a browser that your web pages need to be resized to fit the available screen sizes. Using it in the header area is always good and advisable.
Use high-resolution images
It is always advisable to use high-resolution images. It will ensure better user experience and high standard. The latest smartphones use high-resolution screens. These require a high-resolution image that is almost twice the desktop resolution. Getting high-resolution images will help you avoid blurry images and other pixel-related issues.
Pay attention to button sizes and font sizes
You need to consider button sizes and font sizes. Button sizes and font sizes are very important for smartphones and other mobile devices. The font size must be at least 14px. Likewise, the button size should be at least 44 x 44 pixels (according to Apple’s design guidelines).