The truth? Email marketing is still incredibly popular today and is possibly the most powerful online marketing strategy for any business. According to 2018 numbers, email marketing is still the fourth most powerful marketing channel behind search engine optimization, social media and affiliate programs. These four marketing channels together account for nearly 60% of the content indexed by search engines each month. When used correctly, email marketing can easily meet and exceed desired SEO results.
Before delving into the email marketing software that best suits your business needs, you must first define your goals. What do you want to achieve with email marketing? Do you simply want to send your company’s promotional message to new prospects, or do you want to build long-term relationships with current and future customers? Do you need an immediate answer or want to engage your audience with a more subtle approach? Each of these strategies can be accomplished through email marketing, so it’s important to consider which approach best serves your goals.
For those looking for instant answers, email marketing software like Roboform’s Aweber could offer a solid solution for instant follow-ups. Email campaigns generally need to be followed up on a very regular basis – at least once a week, but preferably daily. Roboform Aweber offers support for a variety of email formats and auto-responders, including Aweber, Send Later, and ParetLogic. Autoresponders work as a one-stop solution for sending email messages to prospects, including information about the company, product, or service being sold. While it’s possible to integrate Aweber’s live chat feature with an email marketing campaign, it may not be the best way to reach customers because those who need instant information may not be immediately ready. to talk with them.
GetResponse is another extremely easy way to send email messages to prospects. Users familiar with popular email marketing software will be familiar with this program – GetResponse is commonly used by many small businesses to send promotional emails that bring in new leads and keep older customers interested . This software has been around for a while, so there are plenty of options to get rid of that inevitable email marketing plateau. One of the best ways to use GetResponse is to integrate it with a squeeze page that is sent out after a lead signup is made. A form for capturing the person’s name and email address is included in the body of the email, leaving the customer only to confirm their registration with a simple click of the send button.
The three most popular email marketing platforms all offer some version of a built-in autoresponder, either for free or for a small monthly fee. WordPress is one of the most popular because its user-friendly interface makes it easy to manage even for a beginner. For less than $5, you can install a WordPress blog and turn it into an effective sales tool. Because WordPress can be used for practically anything, from simple information pages to powerful advertising campaigns, it appeals to both businesses looking to stay on top of their competition and individual sellers who need to impress potential buyers. WordPress email marketing services can make your life a lot easier, helping you get the most out of traditional email marketing and turning it into an even more effective online marketing solution.
Another popular email marketing strategy these days is using email newsletters as a digital marketing strategy. Newsletters are perfect because they are convenient and effective. They don’t have to be sent to everyone on your list, eliminating the possibility of them being overlooked. Newsletters can be sent directly to opt-in email addresses or websites, meaning you can more easily sell to people who aren’t on your list. Because newsletters are also easy to personalize, you can tailor them to the recipient’s interests and ensure the messages help them take action.
If you use email marketing tools like OptinMonster or a similar builder, you should create as many accounts as possible to increase your conversion rate. OptinMonster can help you by giving you different options for the name, description, signature and link to your website. You can use the OptinMonster builder to create an unlimited number of email marketing campaigns at a very low cost. With WordPress, you can easily personalize these opt-in forms to ensure people signing up for them know where they are going and what they are signing up for.
Another way to effectively incorporate email marketing into your autoresponder series is to use Convertkit software. Not only is Convertkit inexpensive, but it comes with thousands of pre-packaged messages tailored specifically for each subscriber. This means you can design separate messages for different categories of your subscribers, ensuring that each group of subscribers has something different to read and respond to. Once you have your subscriber list, you can use Convertkit software to send emails at scheduled intervals or automatically based on when your subscribers read their last message.