Does your business need a website maintenance plan?

So your new website is ready – congratulations! A build has many moving parts, from coding to design to content.

However, if you want to attract and retain customers, you can’t have a “hit and forget” mentality once the initial work is done — marketing your business isn’t just about creating a web presence.

It’s important that you make a website maintenance plan a priority for your small business. Here are 4 reasons why:

1. You want to provide a good user experience.

Broken links, 404 pages, half-baked landing pages, slow load times… Your visitors will go elsewhere if they can’t find what they’re looking for quickly. The last thing you want for your business is for customers to be frustrated.

Also, you won’t build trust with shoppers if you don’t provide a good user experience – who wants to enter their credit card or contact information when your online presence looks neglected?

Your website is the face of your business, so invest time and energy in keeping it up to date. Watch out for glitches and focus on adding new content such as blogs, articles, events, and testimonials as often as possible to provide a good user experience and reap the SEO benefits.

2. It is the key to safety and security.

You are not only responsible for protecting your own data, but also for the information of your visitors. Security requirements are constantly changing and no one is safe – even big brands are targets for cyberattacks and data breaches.

In late 2016, Uber announced that the personal information of 57 million Uber users and 600,000 drivers had been compromised by cyber thieves. To make matters worse, the company tried to hide the breach instead of reporting it.

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In November 2018, Marriott International reported information that cybercriminals had stolen the data of approximately 500 million customers.

As hackers get smarter, you need a program you can trust to keep your online assets safe.

It’s now so much easier to be proactive and protect your website than it is to deal with the devastation, disruption and huge costs of a hacked website, lost data and destroyed Google rankings.

The safety and maintenance plan includes:

• State-of-the-art continuous monitoring and next-generation “application firewall” protection against spam, malware, and other malicious attacks

• Ongoing automatic backups of your website in case it ever needs to be restored

• The site checks for broken images and links to keep it running smoothly and quickly

• Regular updates of your WordPress site and plugins for optimal performance and security

• And much more…

3. A safe backup is a lifesaver.

A backup is a saved copy of your website, whether it was created a day or a month ago. Backups are stored in files or in the cloud and can be restored if necessary.

If you don’t have a backup and your website has been hacked and deleted, you’ll have to start over. You don’t want all your hard work to go away, do you?

A big part of your website maintenance plan is using reliable tools to keep your information safe.

4. Software updates don’t wait.

Software is constantly changing, whether it’s plugins and themes that need updating or security programs.

Your website will not run smoothly and will also be vulnerable to hackers if you don’t keep up to date with software updates. The more often you update, the less likely you are to have problems.

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Keeping your software up to date will also ensure your website loads quickly when visitors arrive. Speed ​​affects SEO.

Don’t miss out on important leads or sales by neglecting content, security, backup, and regular software updates.

Remember: the cost of fixing online problems is more than the affordable maintenance you are paying now!

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