The first step in most businesses is to create a website that will increase awareness and validate the legitimacy of your new business venture, or you may have already accomplished this feat and want to update your current website to better reflect your business. This is where web designers come in to make this process a lot less daunting, they have the experience, knowledge and ideas to create your bespoke website. To emphasize the importance, we will explain 5 advantages of using a web designer.
Having evolved into more online-based services, the importance of consistently having the best online presence can intimidate us all. Web designers understand that and also that you want your product or service to achieve the best exposure while being able to manage the processes yourself and maintain the company’s unique selling proposition (USP).
As mentioned earlier, the first step is to create a website and ensure that the website reflects the company and your goals. Therefore, it has become essential to use the services of a web designer to create that first website and help launch your business, but we also understand that these services need to be unique, quick to build and hassle-free. That’s why we’re here to share the benefits that this type of service can offer:
Every aspect of your website needs to reflect your business, from the consistent, unique colors used, to image placement in a customized layout, to interactive links. The ability to visibly rank a company based on consistency is a small tool that can yield big rewards. You will instantly associate a company through the consistent use of colour, take a minute to think of a brand associated with blue and yellow, most people will think of a major Swedish furniture retailer. As a result, a web designer can personally ensure that the site is consistent in layout and design, while each factor is tailored to your request.
Positive first impression
According to a study by Lindgaard et al.1, it takes a potential customer just 50 milliseconds to decide whether to read your website or hit that dreaded back button. Hence, you need to make the best possible first impression and that can be achieved by creating a unique and appealing website. A web designer can create any format, layout and interaction you want, making your website unique, personalized and a perfect reflection of your business.
Preparing your website for the business you want to become
Every business wants to expand and develop, so you’ve planned and envisioned where you want to take the business. Why not make your website the first upgrade for the business you want to become? Whether you’re an ecommerce site looking to provide customers with further support and therefore want to integrate a live chat feature, or a large company looking to expand your catalog capabilities and integrate smooth transitions between subsections. There are many features that web building software cannot provide, but that a dedicated web designer can implement and customize for your business to stand out from the competition.
Improved search engine rating
The complex world of search engine rankings is becoming every business’s obsession, everyone wants to be number one in search, but how do you become number one? For example, Google uses an algorithm that includes 200 factors to determine the ranking of websites for a specific search, inconveniently, Google does not publish any of these factors. However, through testing and experience, web designers have been able to identify the most important factors and, unlike website building software, can bring more of them into your website. A website designer can help with:
Site Structure: Ensuring that all pages of your website flow seamlessly from the home page to the supporting pages. As features and pages expand, it becomes extremely complex to ensure that every link takes your visitors to the right page.
Website Speed: In order to achieve optimal website speed by using the best technology for fast uploading of your website, surveys conducted by Kissmetrics2 have shown that visitors expect websites to load within the first four seconds. When a website takes more time to load, the polls have shown that 25% of visitors don’t wait when they have to wait 4 seconds, increasing dramatically the longer they have to wait. Example: If an e-commerce site makes £100,000 per day, a 1 second speed lag on the site could result in £2.5 million in lost sales each year.
Number and Quality of Inbound Links: Focusing on multiple factors and implementing the right backlinks to your services and from other websites to increase potential clicks, also considering the quality, relevancy and type of backlinks.
Save time and hassle
The biggest benefit of using a web designer is the ability to delegate the project to the experts. You may need to prioritize many additional projects or spend your time making sure funding is available and consistent within a specific project. Being able to outsource the creation of your website can save a lot of time, time you can use to ensure that products and services are perfected so that your new website is an instant hit.
At the same time as saving time, there is also the advantage of less effort. Web design experts take the hassle out of creating your own website. Any modification or creation of a website by yourself can be frustrating and demoralizing for the development of a business. You may want to achieve an image that is portrayed in your mind and the website building software you are using is preventing you from creating your unique website for your unique business. Talk to the experts who make every step of the process personal and exclusive to you.
Fascinated or convinced?
Get advice from a web designer. Most services offer free quote options that allow you to see what they can do for you before you buy.
1 Lingaard et al – Attention web designers: You have 50 milliseconds to make a good first impression! – http://www.tandfonline.com/doi/abs/10.1080/01449290500330448
2 Kissmetrics – How Loading Time Affects Your Bottom Line https://blog.kissmetrics.com/loading-time/?wide=1