3 Key Benefits of Odoo Development Services for Your Ecommerce Business

Back in the days when technology was in its infancy, departments like human resources, finance, customer relations, sales, etc. had different software to run different activities. And there was a bunch of software on board that was a daunting task to manage. Also, the increasing threats of data leaks made things worse.

And in 2005, Odoo, an open-source ERP, emerged as the savior. It helped companies manage every application from a single place. And soon it became one of the fastest growing platforms with more than 14,000+ 3rd party apps/plugins available on its app store.

Odoo in a nutshell:

Odoo is a collection of business-related applications including CRM, e-commerce, invoicing, accounting, manufacturing, warehousing, project management, and inventory management. Some reasons why Odoo has become popular are:

  • Open Source ERP

  • User friendly

  • Has custom features

  • Scalable

  • Industry-specific modules

  • Frequent upgrades due to technology changes

  • Freedom to download the selective application as needed

  • Less implementation costs and more

Odoo E-Commerce is one such platform that offers you great convenience as it seamlessly integrates with other Odoo business apps. And that’s why more than 4 million people cultivate their business by using Odoo Development Services. Some of the popular brands using Odoo are Toyota, Hyundai and PCI. So, if you are planning to have Odoo based ecommerce store, it is indeed a good choice as you will get multiple benefits. This post highlights the key benefits of Odoo development.

Let’s start!

  1. Create eye-catching product pages

First, let’s look at an interesting example. Lush is a British cosmetics company. This company informs and educates its visitors about their fresh handmade cosmetics. Each product has a featured video that helps visitors understand the product clearly. Below is an image of a detailed list of ingredients in a lip balm under the product description.

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Now imagine that you, the buyer, are looking for that particular product and on that website. Now with video, you’ll learn all about the natural ingredients used, the benefits of the product, how to use it, and get the handy “Add to Cart” option. All the information you need in one place. I bet you won’t look for more and end up buying more than you decided.

Well, that’s what you call a good example of a well-maintained product catalog that provides visitors with all the information they are looking for. Almost 81% of shoppers research products online before making a purchase. Product information, price and reviews are some parameters that every consumer will consider before making a purchase. Therefore, retailers need to showcase what consumers are looking for. This is where the importance of an effective product management strategy and a well-managed product catalog comes into play. It helps webshop visitors to easily access your products. For an owner, it allows him to add new products and remove obsolete ones every now and then.

When you have an ecommerce store, you want to have easy product management that will help maximize the customer experience. With Odoo development you can create detailed product pages, add images, banners, calls to action, slides, etc. Designing and editing product details has become relatively easy with Odoo. You can seamlessly merge and integrate all information throughout the system.

Odoo software also offers a simple drag and drop option that helps in adding product pages. You can customize your store’s layout, colors, and design.

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It’s that easy!

  1. A range of options with Payment Gateway

Let’s say your ecommerce store only offers a single payment method. What if one day it doesn’t work due to a technical problem? Or you have a customer who is just checking out, but you don’t have a payment gateway that they prefer, and oops! He is gone!

The phrase “the more the merrier” goes very well with multiple payment gateways on an ecommerce store. According to a report by JP Morgan, 73% of online consumers decide whether to make a purchase from a company based on the types of payments they accept. There are several benefits of having multiple payment gateways such as: B. Customer convenience, improved conversion rate, acting as a backup if a gateway goes wrong, customers feel safer, higher international sales and much more.

Odoo extensions and apps available on the market give you the opportunity to integrate and customize different payment modules. It allows customers to pay with PayPal, credit and debit cards, Visa, Bitcoin, Authorize.net, and Stripe. This allows you to choose the payment option that is most compatible with your business. It also offers flexibility as each company has a different payment method.

  1. Increase in return on investment

You have invested thousands or millions of dollars in your online business. At the end of the day, do you bring home the bacon? Are you getting good return for the investment you made? That’s ROI. ROI is an important metric to consider when dealing with an online store. It helps calculate the success of an investment you have made.

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Most companies choose Odoo in the cloud or SaaS to automate their business. The main reason is that SaaS-based models or cloud-based Odoo services help you to reduce your costs. By merging SaaS-based Odoo models, you can achieve faster ROI and enjoy the benefits of ERP integration.


Managing your ecommerce store is not a smooth task. With the industry growing at a colossal rate and thousands of solutions available, it becomes difficult to choose the best one for you. This post aims to acquaint you with the main advantages that the Odoo platform offers. Hope that was helpful!

Would you like to know more about the development of Odoo? Contact BiztechCS now.